In 2007, Monocle magazine was launched as a briefing on global affairs, business, culture, design and more. The brainchild of journalist, entrepreneur and magazine publisher Tyler Brûlé, his belief being that there was a globally minded audience of readers who were hungry for opportunities and experiences beyond their national borders. Today, from its global HQ at Midori House in Marylebone, London, the Monocle empire spans magazine and book publishing, radio broadcasting, retail stores, conferences and cafe and news stand ventures.
Revo’s long association with Monocle began in 2010 when they were preparing to unveil their ground-breaking round-the-clock internet radio venture – Monocle 24. In need of a suitable hardware partner to supply an internet radio that embodied the necessary characteristics of style, quality and timeless appeal, they contacted Revo.
With editor-in-chief Tyler Brûlé already the owner of a Revo Heritage internet radio, purchased from a John Lewis store in London, and Revo CEO David Baxter a subscriber to Mr Brûlé’s publication and self-confessed Monocle magazine evangelist – it was a partnership made in heaven.
“There’s something teutonic and midcentury about the Heritage G2… it looks like a machine built for breaking bulletins on the Berlin crisis of 1961.” “It’s an object with provenance,” said Mr Brûlé, “There’s clearly a design language there which hearkens back to the work of the German industrial designer Dieter Rams.”
Tyler Brûlé, New York Times, 2012
Over the course of nine years Revo and Monocle have collaborated on a number of products, most recently a special edition version of the Revo SuperConnect to mark Monocle magazine’s 10th anniversary.
Each Monocle 24 edition radio is Revo/Monocle co-branded and includes a dedicated M24 button, a one-touch route directly to the 24 hour Monocle 24 audio stream.
From modest beginnings Revo radios have become interwoven into the fabric of Monocle magazine, taking up desk space at the Midori House HQ and bureau around the world, and appearing in some way or another in almost every issue of the magazine for the last six or seven years, including featuring in numerous quirky pen and watercolour illustrations for which Monocle is famed.
Seven years on from Tyler Brûlé’s first tentative email enquiry and the Revo x Monocle romance is still going strong, for our part we are still Monocle fanatics, pawing over ever issue, and they still love the look, feel and sound of our radios. May we continue to make sweet music together.
Monocle 24 editions of Revo’s SuperConnect, SuperSystem and SuperCD models are available exclusively from the Monocle Shop online or at one of their physical locations in London, Tokyo, Hong Kong, Zurich, Los Angeles Toronto or Merano.
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